Follow along as Fritz Wilke, former Fortune 500 marketer and long-time front-runner in the Sports Car Club of America’s top amateur road racing series, tells stories of marketing success and disaster from a club racer’s perspective. Use his practical, real-world tips to build your brand and achieve your goals. In this book, you will learn how to:
- Define your brand purpose
- Build your brand character
- Define your brand goals
- Find your brand voice
- Embrace your brand personality
- Build brand consistency
- Create your team name, logo, and team colors
- Brand your race car and your racing driver
- Brand your paddock space
- Build a branded store
- Generate social media content
- Find and grow sponsor partnerships
- Turn product partnerships into paid partnerships
Ever wonder how the professional racing teams do it? How they create “The Look”? How they build their brands into powerful marketing tools to attract sponsorship and promote drivers? In this book, you’ll learn how you can use branding to give your racing team “The Look” and elevate your team to the next level, all while keeping within a grassroots-sized budget.
You can turn your grassroots motorsports team into a brand of its own and create the branded image sponsors want. You’ll also discover how to open the right doors and build long-term partnerships. Whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your grassroots team take off!
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